About Pflueger

Over 120 years of experience!
Since 1881 the Pflueger name has been part of the fishing industry when Ernest F. Pflueger founded a fish hook company called the Enterprise Manufacturing Company. When his son Earnest A. Pflueger took over the family business and founded the E.A. Pflueger Company, he expanded the company from a hook manufacturer to a business that catered to all aspects of fishing.

In 1916 the first Pflueger Baitcast reel was manufactured in Akron, Ohio, and became a benchmark of the fishing reel industry. The Pflueger spinning reel was introduced in 1954. Pflueger continues to be one of the world’s leading rod and reel manufacturers.

The legendary line of Pflueger rods & reels are designed for anglers by anglers, and the extensive product range has something for every fisherman.
Our products are world famous for their innovation, dependability & attention to detail. Pflueger continues to combine pride in craftsmanship and commitment to new technology, creating a range of superior fishing products.

Pflueger has produced quality fishing products for over 120 years & quality remains our #1 priority. Simply put, Pflueger Products Perform.

Pflueger Bass Pro Champions
If you have ever seen the US Bass Tournaments you will know that it’s the pinnacle of tournament fishing and what our own tournament scene here in Australia is based on. Ultra competitive and with big money on offer it’s no surprise to see Pflueger regularly on the podium in these keenly contested events. Pflueger has a rich and successful history in the US tournament scene with several Pflueger Pro Anglers in the US top 10 of all time. A testament to Pflueger’s commitment to quality and new technology.